#TaiwanCanHelp 品牌抗疫模範生,讓世界看見台灣實力
疫情衝擊,亞洲很多經濟體出現負增長,但台灣第一季的GDP卻比去年同期增長1.54%。有如此驕傲的成績,每一個企業的靈活應變和團結互助功不可沒。
iKala CEO Sega Cheng 很榮幸能在頂尖傳播雜誌 PRWeek,分享台灣品牌主如何利用 #OMO解決方案 、跨界合作、消費者資料洞察等方法在疫情之下超前部署,用數位思維塑造全民防疫時代的新經濟。
"Brands in Taiwan have largely responded effectively to the crisis, with many pivoting quickly and demonstrating a good level of preparedness. As other countries move deeper into the pandemic, it is important to take and apply the lessons that worked—plan for the worst and hope for the best."
— '' What can we learn from Taiwan's Coronavirus response? '',
英文完整文章請見:
https://www.prweek.com/article/1684127/learn-taiwans-coronavirus-response
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